Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach

Advertising

/ˈæd·vərˌtɑɪ·zɪŋ/ n [U]

A business that makes things known generally or in public, esp. in order to sell them :

An advertising campaign
She works in advertising.

Definition of "advertising" from the Cambridge Academic Content Dictionary © Cambridge University Press

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